Balancing the see-saw as a mother of two and being an award-winning filmmaker
Pranati Nagarsheth shares how she does it all, from running a business to staying true to her art of storytelling
What if the work you did could be used to create a workplace, where employees enjoyed creating, were able to have healthy work-life balances and be excited about their jobs every morning, that’s what Pranati drives motivation from, a crystal clear vision that she sees for her company, Pink Window Productions. As a producer in the Indian Television and Film Industry, Pranati Nagarsheth is a boss lady extraordinaire. She’s also a mother and at heart a storyteller.
Her charm lies in how effortlessly she draws you into the conversation and makes you feel like you’ve known her forever. At BHX Goa, Pranati found a tribe just like her. With diverse stories of their own, they gave her a space to be vulnerable and let her guard down.
Pranati’s passion lies in creating a space to tell meaningful stories. Having worked in this industry for so many years, she saw a gap in the kind of shows and films being produced. In 2010, while living in New York, Pranati would look outside her small window with pink curtains, and dream of the kind of stories she would tell. In 2019, after moving back to India along with her husband and having created stellar shows like Bandish Bandits and Girl in the City, she found a way to make that dream a reality and Pink Window Productions was born.
PWP aims to create content that is impactful, entertaining and has a strong voice. A space where minds can thrive and ideas can be developed into important stories and start conversations evident in the short film they just produced for Amazon Prime — Chand Mubarak.
Anchoring Pranati is her desire to tell stories full of heart, that will translate into content, her girls (currently 4 and 7) can watch someday. This was evident in the way she told stories around the pool every night, the tribe hanging onto her every word.
Even stronger is her desire to create a work environment that supports new talent, a tribe of happy, passionate people who are proud of the work that they are creating, becoming a vehicle of new visions and talent. Just like her BHX tribe, the Pink Window Tribe is a dream that motivates her to get out of bed every morning AFTER a good hot strong cup of tea.
We end our conversation by thinking of what genre the movie based on her life would be, “drama” she says without hesitation breaking into her trademark grin that lights up her eyes.